Event Success
Discover what it takes to maximize the business impact of in-person, virtual, and hybrid experiences in the new era of events.
Written by Alon Alroy, Eran Ben-Shushan, and Boaz Katz
Bizzabo’s cofounders outline a roadmap toward a more resilient, sustainable, and impactful future of events — hard-earned and pressure-tested from lived experiences, thousands of events managed, and constant dialogue with industry leaders.
About Event Success
In 2020, the events industry experienced the greatest disruption in its history due to the COVID-19 pandemic. But as Bizzabo’s cofounders and other event experience leaders soon discovered, it was also an unrivaled opportunity for the industry to change for the better.
In their new book, Event Success: Maximizing the Business Impact of In-person, Virtual, and Hybrid Experiences, the trio explores why this evolution was long-needed and how Event Experience Leaders can be successful in this new, hybrid world.
For event profs, by event profs
Event Success is an ideal resource for marketers, event professionals, and anyone responsible for creating buzz, driving new sales, and building thought leadership through in-person, virtual, or hybrid events. You’ll learn how to improve ROE (Return on Events) and realize measurable increases in revenue by discovering
Why industry leaders love Event Success
Moving from in-person to online events to hybrid events has proven challenging, but the events community has stepped up to share resources and help each other thrive. This book delivers those resources with many real-life examples to event professionals of all experience levels and employment types, including full-time events professionals and event business owners like myself.
Alon, Eran, and Boaz are event technology pioneers. They’ve been in the trenches and understand what it takes to achieve event success through technology, data, and, most importantly ― human interactions. In their book, they offer much more than event planning tips, they deliver the keys to creating and executing transformational experiences.
In a new hybrid world, events are becoming the most impactful channel to drive business results, elevate your brand, and activate communities. If you want to thrive in the post-pandemic event era — put this book on your must-read list.
To deliver meaningful events in a pandemic-fatigued world, marketing and event professionals must think differently about how we design events and experiences. From the people you need on your team to the power of taking a data-informed approach to engaging your audience and more, this book is a gold mine for understanding how to achieve event success.
